Based on the news reported by the Daily Mail, food trends in the United States now leads the berembel-frills products 'high protein'. Milk or protein powders and energy bars that contain more than 20 grams of protein per serving quickly sold out, shifting the trend of foods high in fiber and low in fat.
Amanda Perry, the mother of a toddler who has a second job, diligently eating protein present in a more practical form. As a personal trainer and gym owner, he takes a lot of protein to feel full longer and more energetic.
However, it is difficult to do with eating animal protein such as chicken or steak for his work. "I often mix the protein powder with almond milk, banana, and peanut butter so you can easily carry around," said Amanda. He only ate protein energy bar if you're running in a long time, it took an instant snack, as well as being bad mood.
It is also stated by Mary Nanfelt, an analyst with IBISWorld. "Americans increasingly concerned about health and getting busy. That's why sales of protein energy bars are practically taken to be increased. Snack is often consumed after a workout to help muscle tension," he said.
In order not to get bored, even more creative producers make fast food made from vegetable protein. For example, almond powder which can be brewed and drunk like milk, and soy and peas formed into a paste. Nuts are high in protein and is sold in powder form for easy milkshake served and flexible.
Besides the practical reasons why Americans switch from meat as a source of protein? According to Phil Lempert, one reason is the rise in meat prices. This coupled with concerns about red meat and saturated fat content.
"People are getting smarter food choices. In the long run, they would prefer vegetables and different combinations to create a protein. For example, rice with beans," says food marketing expert.
Protein is at the top of the popularity of the Atkins diet to be a trend a few years ago. This time, the importance of protein re-echoed by the Paleo Diet. Especially now growing evidence that plant protein can lower cholesterol levels and has many other benefits.
Animal protein like red meat, poultry, fish, eggs, and milk is a complete protein containing all essential amino acids your body needs. "If you can, you should eat a normal diet (not a snack, ed.), Because the food contains a variety of nutrients other than protein. It feels even better," said Margaret McDowell, a nutritionist from the National Institutes of Health.
Meanwhile, a source of vegetable protein such as beans, peas, beans, rice, grains, and soybeans are less complete essential amino acids. However, this can be overcome by varying the intake of vegetable protein.
Actually, most Americans already eat lots of protein. In fact, data 2007-2008 show that Americans consume too much protein, the third more than the amount needed. "So you do not need to eat as much protein as you think," says Marisa Moore, diet experts from the Academy of Nutrition and Dietetics.
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